Hinge - The Moment I Knew
2024
Writing & Cultural Research
The ‘The Moment I Knew’ campaign captures the aha moments that inspire Hinge daters to delete the app as they have found ‘their person’.
Through humour and relatable dating scenarios, each story on the billboard ends with users doing exactly what Hinge promises—deleting it.
The pan-European campaign was launched in France, Germany, Italy, Spain, the Nordics and the Netherlands.
Agency Birthday New York
Creative Director Maite Albuququerque
Strategy Lisa Cadwallader
